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Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, Bret Starr, partner, Starr Tincup, responded to our questions. You’ll learn what he views as marketing’s biggest challenge and why he thinks marketing should never be seen as a discretionary medium. 1. How did you get your start [...] I’m asked quite often what one metric is the most important in defining marketing’s success, and I believe it would have to be the number of opportunities created for the sales organization. Of course, the number of new leads is important, as well as marketing qualified leads, and we can’t forget the pot of [...] According to a new study by the DemandGen Report, B2B marketing budgets are shifting to lead generation and lead management solutions in 2009. This is good news, but it isn’t exactly new news to me, if that makes sense. As I now reside in the beautiful, if not somewhat snowy city of London, it’s sometimes [...] |
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