Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, Jonathan Salem Baskin, a veteran BtoC and BtoB marketer with more than 20 years of experience and author of the book, Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors [...]
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There's rarely any good news on the financial front these days. So I was pleased when I saw a recent article by Direct Magazine's Ken Magill indicating that 79 percent of surveyed executives said their companies will have spent the same or more on marketing in 2008 than 2007. Also, 42% said they don't expect [...] Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, brothers Jay and Carlos Hidalgo, founders of The Annuitas Group, responded to our questions. You'll learn about the challenges facing today's BtoB marketers and the Hidalgo brother’s insights for moving beyond them. 1. How did you [...] |
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