Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, I had a conversation with Russell Kern, president of The Kern Organization and author of S.U.R.E.-Fire Direct Response Marketing: Managing Business-to-Business Sales Leads for Bottom-Line Success. We talked about the usual - the economy, marketing and [...]
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The election season is here. Early voting is taking place in most states and the main interest of voters is the economy. Unsurprisingly, the economy is a top concern for BtoB marketers as well. Many marketers are wondering if, when or how much the economy will effect their business and specifically, their marketing efforts. There [...] Research firm MarketingSherpa says12.5 percent of leads are genuine, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. BtoB marketers are then tasked with what to do with the other 70 percent of leads that remain [...] |
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