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We read, with great interest, fellow lead/marketing automation vendor Eloqua’s announcement that it just introduced its first Web Services Application Programming Interface (WSAPI). Their claim to be the first in the industry is a big surprise to us, though, because Silverpop’s Vtrenz solution launched its WSAPI in 2006. In fact, our software follows the simple object [...] I recently re-read BtoB Magazine’s first-ever Lead Generation Guide and it reminded me how important lead management is in the world of BtoB marketing. All the factors of a "perfect storm" are gathering to elevate this industry to the level of SFA or, dare I say, CRM. Marketers from all industries and company sizes are [...] |
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