Silverpop - Tweetchat: Driving Customer Loyalty Through Emotion
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Tweetchat: Driving Customer Loyalty Through Emotion

by: Katie Devlin (@IAmKatieDevs)
27 July 2016

Life is full of emotions. From waking up in the morning feeling energized, to experiencing stress during a work meeting, to ending the day with a long run to clear the mind, it can be a rollercoaster.

As you engage with brands, you likely experience a similar range of emotions. We’ve all had a negative experience with a brand and told every person who would listen, right? On the flip side, there may be brand that you’ve built a positive relationship with during the course of several years, but never mentioned to your friends and family.

Crafting an emotional relationship with customers isn’t easy. It’s a challenge to understand the cross-channel preferences of each customer interaction … never mind analyzing how those customers feel and why.

Join @IBMforMarketing on August 3, 2016, at 1 p.m. EST for a #NewWaytoEngage tweetchat to discuss “Driving Customer Loyalty Through Emotion.”

Panelists David Kalmar, Brian Carter and Drew Neisser will explore the impact of emotion in the buying experience.

For information and updates to our tweet chat series, follow us at @IBMforMarketing and our friends over at @ibmcommerce.

The tweetchat will cover the following questions:

  1. What makes customers loyal to a brand?
  2. Why is measuring customer emotion important in driving customer loyalty and overall success for brands?
  3. What are some ways to measure and understand customer emotion?
  4. What drives emotion from a customer perspective?
  5. Why is it critical for organizations to consider emotion in designing marketing campaigns?
  6. What are some emotional motivators that influencer customer behavior?
  7. How does today’s digital era impact customer emotion?
  8. How can brands foster life-long customer relationships by marketing through emotion?
  9. What are some examples of brands that are succeeding at understanding customer emotion?

Get Related Tips:

1) Tip Sheet: “5 Challenges to Building a Loyalty Program – and How to Overcome Them

2) Blog: “Customer Retention and Engagement: 5 Areas to Consider

3) Ebook: “15 Post-Purchase Emails That Build Loyalty and Drive Revenue




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