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Blog Posts by Ted Roberts

  • Five Deliverability Questions You Should Ask Every ESP

    Today's smart marketers want to engage their customers in new ways, and that means avoiding deliverability issues that stop your communication efforts dead in their tracks. Finding the right[...]

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  • Why We Click the Spam Button

    We're mad as heck and we're not going to take it anymore. At least, that's what the results of our recent study, "Spam: What Consumers Really Think," seem to show. To find out why people[...]

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  • Even Good Email Senders Have Bad Days

    According to a recent study by deliverability provider Return Path, commercial emailers who apply best practices get deliverability rates of 88 percent, compared to 56 percent for well-intentioned[...]

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