When you’re looking to pick up some new marketing ideas, video can be a fun alternative to poring over another article (not that there’s anything wrong with that).
To that end, Silverpop produced more marketing tips videos in 2014 than ever before. Check out our Top 5 videos based on page views and see if they give you some new ideas!
Many marketers are having trouble growing their database, even if their subscriber acquisition efforts are working well. In this video, Silverpop VP of Industry Relations Loren McDonald examines the common reasons behind these list churn issues and offers for some tips for minimizing unsubscribes.
Each social network has a different context, but as best-selling author Gary Vaynerchuk (Jab, Jab, Jab, Right Hook) explains to Silverpop Product Evangelist Dave Walters, many marketers are still push out the same content on every one. Watch this video and find out why this might be a mistake, plus discover what makes Gary V. vomit on himself.
Adding more automated, personalized content triggered by individuals’ unique behaviors and attributes sounds great, but where is the content supposed to come from? Loren offers some answers to this seemingly daunting predicament in this video.
If you’ve been putting off assessing your marketing program, this video from Silverpop Product Evangelist Ellen Valentine may be just what you need to get rolling. And once you’ve soaked in these quick tips, check out her related video detailing the seven areas of digital marketing you should assess.
How can you get the most out of a benchmark study? It might sound simple, but in this video Loren explains some nuances to the process you can use to help ensure you’re analyzing the data correctly and using it to propel your email marketing programs to greater successes.