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Blog Posts by Tom Miller

Tom Miller is worldwide Portfolio Marketing Manager for IBM’s Marketing and Real-Time Personalization Software. Prior to moving over to marketing, he was manager of the IBM’s Client Success team, which supported tier 1 customer relationships and successfully maintained 90+% annual renewal rates. He has extensive experience working with some of the world’s most innovative omni-channel marketing organizations; including a decade of SaaS/Cloud experience, honed in the Web Analytics industry. He joined IBM with the acquisition of Unica Corporation, a leading enterprise marketing management software firm, in 2010. Tom maintains an active membership in the Digital Analytics Association and holds a B.S. in Information Technology from Millersville University. He resides in the Philadelphia, PA area with his wife and children.
  • Why Enhanced Collaboration and Integrations Will Reduce Your Time to Market

    Last year we showed you our “marketing dream team” – what we believe to be the seven critical roles necessary to create the kind of personalized, intuitive buying experiences customers have[...]

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  • Real-Time Personalization for the Evolving Digital World

    In today’s saturated market, many businesses are becoming increasingly aware that their marketing strategies are becoming outdated and irrelevant. With customers interacting with brands[...]

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