It’s amazing how much marketing automation has evolved in the last decade. During my 12 years in the industry, I’ve watched as it’s shifted from a B2B lead management tool to a platform for delivering timely multichannel communications to B2C customers, B2B prospects and practically any buyer in between.
In this video, I discuss the evolution of marketing automation, including the incredibly exciting future in store for marketers who use it to realize behavioral marketing’s full potential.
By following marketing automation along its natural progression path, you’ll open the door to serving up amazingly personalized content whenever and wherever your contacts open your email, visit your Web page, show up on your social site and more. And that means delivering a much more satisfying customer experience than in the days of generic “push” marketing.
1) Blog: “3 Things Marketers Should Automate Today”
2) Tip Sheet: “10 Ways to Make the Case for Marketing Automation”
3) Video: “Behavioral Marketing Defined”