Stephanie Watkins is a millennial marketer who’s passionate about leveraging social networks to drive the bottom line. A proud native of the North Carolina mountains, she is a graduate of the University of North Carolina at Chapel Hill where she earned Dean’s List honors. Following graduation, Stephanie moved to Austin, Texas, the up-and-coming tech hub of the South. As a social media specialist, she shares content that promotes IBM solutions, and helps other IBMers navigate the digital world. Stephanie brings a socially savvy perspective to her writing on marketing in the enterprise, retail and ecommerce startups, the customer experience, and professional branding. When she’s not working, she’s probably Tweeting about the restaurant she just tried, the book she just read, or the event she just went to in Austin.