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Blog Posts by Scott Voigt

  • A New Chapter in Silverpop's Marketing Automation Thought Leadership

    Next Friday marks a new chapter for Silverpop as our B2B Marketing Evangelist, Adam Needles, departs to join our agency partner, Left Brain Marketing.  While we’re sad to see Adam go, we’re[...]

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  • Landing Page Testing: A No-Brainer Just Got Easier

    Last week, we began rolling out the newest version of our Landing Pages application. Not only did we add three new social networks to our Share-to-Social capabilities&mdash:Bebo, Delicious[...]

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  • Users Don't Want Ads in Social Networks

    Despite the growing popularity of online social networking, these social networking sites remain largely untapped by online marketers. And, it appears people like it that way. According[...]

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  • Silverpop Now with Integrated Firefox Rendering

    Jeff Dernavich, Silverpop's director of product management, told me some great news today that I wanted to share. Email deliverability provider and Silverpop technology partner Pivotal[...]

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  • The Next Step in Social Email Marketing: Sharing Landing Pages

    Last month, we rolled out a shiny new feature we dubbed “Share-to-Social,” which enables email recipients to click a button in an email to share their favorite messages with[...]

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  • Social Networking—Email Goes Truly Viral

    Most of us at one time or another been forwarded a great email campaign, or have passed one along ourselves. But as email marketers, we know that creating a successful viral campaign is[...]

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