Silverpop - sdumas
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

Blog Posts by Stephen Dumas

  • Management Strategies for Choosing and Optimizing Your Technology Solution

    As sophisticated as many of the retail-focused marketing technologies are today, they can’t replace sound marketing strategy, consistent execution and brand value. Technology should help[...]

    Continue Reading »

  • Relationship Marketing 201: Customer Retention Tips

    Retention marketing is a complicated endeavor. Even if you have a cohesive retention marketing strategy in place that includes a loyalty program, a customer may still disengage from your[...]

    Continue Reading »

  • Relationship Marketing 101: Nurturing Your Contacts (Video)

    In the early days of ecommerce, digital channels were used to drive traffic to the website, where most of the digital engagement happened. Wait, isn’t that what digital channels are supposed[...]

    Continue Reading »

  • 3 Tools for More Effective Customer Acquisition (Video)

    The reality for most marketers is that they spend a lot of time and money on customer acquisition. Simply put, it’s a business imperative. Fortunately, with certain tools, your acquisition[...]

    Continue Reading »

  • To App or Not to App: 3 Tips for Making the Most Out of a Mobile App for Retail Omni-channel Marketing

    The term “omni-channel marketing” is trendy right now, but the reality is that consumers don’t think about online or offline — they’re simply shopping. Still, that doesn’t mean that “omni-channel”[...]

    Continue Reading »

Sign up Now!

Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

Popular Categories

Top 5 Posts


To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.