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Blog Posts by Michael Trapani

Michael is a product marketer, mobile engagement expert and design enthusiast. He has experience leading marketing and sales efforts in both startups and the enterprise, including time at IBM, Xtify and Apple. Currently, he manages product marketing for IBM Marketing Cloud Mobile, as well as IBM Journey Designer.

  • Infographic: 4 Key Differences Between Customer Journeys and Campaigns

    Your call is important to us. Your estimated wait time is… three hours. Remember when one of the biggest customer experience concerns was a person waiting (miserably) on hold? To get a[...]

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