People have been talking about “M Day” coming for quite some time, and now you can mark it on your calendar: Tuesday, April 21, is the day Google is changing its search algorithm to reflect our increasingly mobile world.
The net is this: If you don’t have a mobile-friendly website, and someone searches for any products, services or shops from their smartphone or tablet, your website will be listed after those that are mobile-friendly.
In other words, your site might be better. It might even have more relevant content. But if it’s not mobile-friendly, then it will be penalized. (Note: The new updates won’t affect searches that are being done on laptops or desktop devices.)
This change is among the most sweeping Google has made, and you better move swiftly to update your website if you’re affected. According to comScore, 29 percent of all searches in Q42014 were made from mobile devices. So, it's likely you have a significant mobile audience that’s trying to find your company, products or services.
Google has provided this page to allow you to test your site: https://www.google.com/webmasters/tools/mobile-friendly/.
If you find that you don’t receive a favorable score or you know that your site isn’t mobile-friendly, you must put the time and resources into fixing this pronto. I’d hate for your great website to lose out in rankings to others that have made their site mobile-friendly.
1) Blog: “Does Your Responsive Email ‘Stack Up’?”
2) Tip Sheet: “10 Tips for Using Email to Drive Mobile Engagement – and Vice-Versa”
3) Blog: “Getting Started with Mobile Push Notifications”