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Blog Posts by Lauren Schuler

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  • Using Video in Email: The Good, The Bad and The Way to Make it Work.

    Have you been contemplating incorporating video into your email marketing program, but were confused by all of the technical aspects, or whether it even made sense for your company? I’ve[...]

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  • Is Your Email Campaign Like a Drawer Full of Socks?

    I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails. For starters, socks are always getting lost. It seems like[...]

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  • Keeping Up With the Trends - Email Marketing Edition

    I recently joined Silverpop’s field marketing team and am focused on consumer marketing and email marketing best practices If there’s one thing we as marketers we can all agree on, it’s[...]

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