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Blog Posts by Karen He

Karen is part of the Product Marketing team focused on IBM Tealeaf Customer Experience Management solutions within IBM's Enterprise Marketing Management portfolio. In this team, she is responsible for driving product marketing strategy, sales enablement, market analysis, competitive intelligence and thought leadership. She joined IBM through the acquisition of Tealeaf and brings experience and expertise in areas including customer experience, customer service, market analysis and competitive intelligence. Prior to IBM, Karen attended U.C. Berkeley and holds a B.S. in Economics.

  • Using Mobile as a Catalyst to Push Customer Journeys Forward

    Recently I had a 90-minute layover in Chicago and was looking for a way to kill some time. After a five-hour overnight flight, I just couldn’t get any more shut-eye, so I turned to my smartphone[...]

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  • Generation X: An Untapped Gold Mine for Marketers

    Earlier this week, my colleague Katie Devlin wrote a piece on how marketers across industries are reaching out to millennials, making them the primary target customer. Millennials certainly[...]

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