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Blog Posts by Katie Devlin

Katie Devlin is a Portfolio Marketing Manager for IBM Customer Experience Analytics portfolio. She has over four years of experience in the digital marketing space spending a majority of time on the technical sales team supporting the IBM Commerce portfolio.  A graduate of the University of Connecticut, she enjoys fashion, travel and fitness.

  • Tweetchat: Driving Customer Loyalty Through Emotion

    Life is full of emotions. From waking up in the morning feeling energized, to experiencing stress during a work meeting, to ending the day with a long run to clear the mind, it can be a[...]

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  • Marketing to Millennials: Finding the Hidden Opportunities

    I just wrapped up hosting a podcast called “Marketing to Millennials” with Samantha Klein (@samjoyk), a colleague of mine, and Wes Gay (@wesgay), a millennial consultant who is helping shape[...]

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