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Blog Posts by John Watton

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  • Why Your Marketing “Signal" Should Be Analog

    In the world of music production, you have a choice between digital and analog techniques. Whilst for many years this choice was constrained to the murky world of studio technicians, engineers[...]

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  • Infographic: The Social Impact of Wimbledon, The Ashes and The Lions 2013

    Wimbledon, The Ashes and The Lions — institutional British sporting events, all running for more than 100 years, and this year we’ve been lucky enough to have all three in one summer. For[...]

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  • The Fight for Attention in Marketing

    Recently I did something very unusual. I gave my full attention to some content. I know, amazing right? It sounds a strange thing to say, but I've come to realise that for most of my waking[...]

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  • Google, The Matrix and Getting Personal

    I read a really interesting article in The Guardian recently that asked us to stop thinking of Google+ as yet another social network and instead look at it as The Matrix of the Internet.[...]

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  • Enhancing the Customer Experience: Small Things Make All the Difference

    In customer experience, it's the little things that count. I recently stayed at a hotel in Amsterdam. ​It was a good hotel. It scored 20 out of 30 on Google Reviews, 4 stars (and thumbs[...]

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  • Why You Shouldn't Do What Apple Does (Just This Once)

    I’m a big fan of Apple. I first used its products in 1989 (an Apple Macintosh SE) and never looked back. I got my first iPod in 2003, and since then I’ve probably purchased every Apple[...]

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  • Make Your Marketing More "Bobular"!

    I have a favorite local wine store. I shop there all the time. In fact, I’m so protective of it that I’m going to keep its identity secret! But let me explain what this shop has to[...]

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  • U.S. vs. UK B2B Marketing: United or Separated by a Common Language?

    As a B2B marketer based in the United Kingdom, I’m always interested in the state of marketing in the region versus the United States. Typically the assumption is that the UK is behind,[...]

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