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Blog Posts by Jill Johnson

  • Using Online Dating Strategies to Create Successful Onboarding Email Campaigns (Yes, Really!)

    In honor of everyone’s favorite love-themed holiday, let’s take a step out of the box and look at what online dating strategies can teach us about creating successful welcome email campaigns.[...]

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  • The Email Measurement Trifecta: 3 Types of Benchmarks Marketers Should Use Together

    “So, how is our email program doing these days?” It’s a simply phrased question you may have been asked by your supervisor, CMO or another executive team member, but the answer is far from[...]

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