Silverpop - jdellapina
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

Blog Posts by Jeff Dellapina

blog post thumbnail image
  • DMARC: What It Means for Brand Integrity and Email Deliverability

    So, what’s your excuse? OK, I guess I should have explained the importance of DMARC before asking you about excuses. I’m quirky that way. Before everyone offers explanations about being[...]

    Continue Reading »

  • What's Your Address?

    What does your business mean to your community? Is the building name, town or ZIP code impactful to you and your clients? What about your house address? Even in today’s increasingly[...]

    Continue Reading »

  • Blocked Prefixes and Email Deliverability: What Marketers Should Know

    “Why can’t I send to certain mailboxes regardless of the domain?” Clients having difficulty getting messages delivered to addresses such as “,” “” or[...]

    Continue Reading »

  • New Domains Are Coming: 2 Steps Marketers Should Take

    Seen anything different lately in your database? As a good marketer, you should be periodically checking email addresses as they get added to your list. If you have, you may have noticed[...]

    Continue Reading »

  • Feedback Loops: What They Are and What They Tell You About Your Email Program

    Our deliverability team frequently gets questions regarding feedback loops. So, I thought I’d use this post to explain what feedback loops are, what they tell you about your customers, and[...]

    Continue Reading »

  • 3 Quick Tips for Changing Your “From” or “Sending” Domain

    It seems every month someone on our deliverability team fields a question about changing the “From” domain used in a mailing. We’re asked if there will be any deliverability impact and if[...]

    Continue Reading »

  • Spam Traps: Here, There, Everywhere!

    In a recent blog post, Return Path announced that Spamcop has turned on some new spam traps, discussed Spamcop’s decision to implement this change, and offered suggestions for getting lifted[...]

    Continue Reading »

  • 3 Opt-In and Opt-Out Deliverability Tips

    Recently, there have been a few interesting developments and trends that have emerged in the email deliverability world regarding opt-in and opt-out processes. Here three related deliverability[...]

    Continue Reading »

  • What Factors Can Impact Email Message Delivery Times?

    When we hit “send” on an email to a friend or family member, we’re used to the message being delivered within a minute or so. In the marketing world, where the number of email recipients[...]

    Continue Reading »

  • Yahoo Is Releasing Inactive Yahoo IDs: What It Means for Marketers

    Yahoo recently announced that it’s releasing old and inactive Yahoo IDs and their matching email addresses. As a result, Yahoo users that have not logged in for 12 months will lose their[...]

    Continue Reading »

  • Pssst, Do You Have Any Warmed IP Addresses?

    Every couple of months we get a request from a prospective client asking for a pre-warmed IP address. These prospects are typically looking to send as quickly as they can to their entire[...]

    Continue Reading »

Sign up Now!

Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

Popular Categories

Top 5 Posts


To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.