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IBM Named a Leader for Sixth Year in a Row in Gartner’s Magic Quadrant for Multichannel Campaign Management

by: Laurie Hood (@lauriehood)
10 May 2016

Gartner Magic QuadrantNext week at IBM Amplify, we’ll be bringing together leading marketing experts from across industries, sharing tons of strategies to help marketers enhance their efforts, and announcing key updates to our IBM Marketing Solutions portfolio.

At the same time, we’ll celebrate recent achievements — among them being named a leader in Gartner’s Multichannel Campaign Management Magic Quadrant for the sixth straight year!

We believe this placement reflects not only our rich history in helping marketers solve some of their most complicated challenges, but also our ability to continue to innovate and stay ahead in a rapidly changing marketing landscape.

You can read the full Gartner report here.

Given the wide range of priorities and pain points marketers of different sizes and industries are challenged with, IBM’s ability to deliver a broad and deep solution via multiple deployment models is extremely important. For example, we’re working with the Georgia Aquarium on improving their email marketing campaigns, whereas with Mobily we helped them launch a personalization campaign, and with Banorte we crafted an omnichannel marketing plan.

Last year we announced IBM Journey Designer, a virtual whiteboard allowing marketers from multiple teams within an organization to collaborate on designing a customer's journey across their own organizational silos, across channels, and across the technologies that will execute the strategy. You can sign up for a trial and experience it for yourself today. We’re already seeing our clients have great success with this offering and will continue to build additional features and stronger integration with IBM Marketing Cloud.

If you’re interested in learning more about customer journey marketing, please download “10 Barriers to Understanding the Customer Journey and How to Overcome Them” and check out our quick IBM Journey Designer demo:

IBM Universal Behavior Exchange (UBX) – allowing marketers to connect customer identities and behaviors across marketing technology platforms through “click to connect” data integration between IBM applications and certified partners – has been another key priority for us over the past year. Learn more about the dozens of partners working with us today and view a demo. Here’s a quick overview of UBX:

We were also able to share with Gartner an impressive roadmap, including our journey analytics capabilities, a new IBM Campaign API framework, and additions to existing real-time personalization capabilities. We’re excited to delve deeper into these upcoming enhancements and have even more announcements in store during IBM Amplify. Whether you’re interested in email marketing, mobile customer engagement, real-time personalization, customer journey mapping or any other aspect of your marketing strategy, we have updates and enhancements across the board that will help all marketers better strategize and execute in the years ahead, so stay tuned! 

Helping our customers be successful is our most important goal, and we’re pleased to offer a wide range of functionality to make this possible, which was noted by references for this report. We’ll continue putting our clients first to help them deliver superior experiences to their constituents. Here’s a small sampling of the many clients we are partnering with today:

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from IBM.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

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