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Blog Posts by Geoff Schemel

  • 5 Steps Toward Personalizing Your Content

    Every client I work with ultimately wants to deliver more personalized content to customers. They all understand that different demographics will react differently to different messaging[...]

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  • 5 Marketing Nuggets from IBM Amplify 2015

    Every year, about two months after Amplify (our annual customer conference), I like to go back through my notes. I find that reviewing them around about this time helps me remember key nuggets[...]

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  • Wearables: What Marketers Should Know About Activity Trackers, Smartwatches and More

    Wearables are a hot topic among tech companies, fashion designers and the media, especially given the recent Apple iWatch announcement, but what are they exactly? More importantly, are they[...]

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