Ellen Valentine has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. She has deep expertise in launching new products, evaluating product and market positions, designing go-to-market strategy, and managing all digital marketing initiatives. She believes that great people and effective technology are foundations for success, but great execution is the ultimate differentiator. In her role at Silverpop, she’s focused on coaching and mentoring Silverpop clients to adapt and thrive in marketing’s changing role. She’s also a sought-out speaker at industry conferences and events.