As I travel the world, one of the most frequent questions I get is “What are some great resources on email marketing?" The people I meet with are always looking for informative blogs, newsletters, white papers, books and other helpful sources. I published a 2009 blog post on the topic, but many new resources have popped up since then, so it's time for an update.
My list of primarily email marketing resources is not meant to be an all-encompassing directory, just a starting point that includes Silverpop content and resources plus selected content from other email marketing experts, partners and thought leaders.
Quite a few books and ebooks have been written on email marketing in recent years. Here are a just a few:
2) White Papers/Case Studies
White papers are great resources that often dive into great detail about specific email and digital marketing best practices, the state of the industry and more.
Here are a few blogs you should bookmark and visit often or get updates via email:
4) Email Newsletters on Email Marketing
Some favorite newsletters on email marketing — some from publishers and others from email vendors or agencies:
Most are free. In any given month there are probably more than a dozen presented on email marketing. Silverpop and other vendors present these email marketing webinars either on their own or via publisher and association sponsorships.
Rub elbows with other marketers and get tips, answers and advice from experts. Here are just a few examples:
7) Online Communities
Post your questions and help out your fellow marketers:
Great forum for news, advice and commentary:
9) SlideShare and Pinterest Boards
SlideShare is a great resource for finding presentations from conferences and Webinars. Several email experts also host great Pinterest boards with examples of emails by category such as birthday, welcome and cart abandonment.
10) Spam Law Resources
Understanding anti-spam laws is an important foundation for any email-marketing program. Here are a few resources:
1) “2014 Email Marketing Metrics Benchmark Study”
2) “15 Post-Purchase Emails That Drive Loyalty and Revenue”
3) “10 Tips for Using Email to Drive Mobile Engagement – and Vice Versa”