A 20-year marketing technology veteran, Eric Holmen brings experience and vision to his role as the leader of Silverpop’s marketing and sales efforts. With a unique combination of strategic development and operational planning skills, Holmen is focused on helping Silverpop and its customers achieve “an unfair advantage.” Prior to joining Silverpop, Holmen was the senior vice president of the wireless division of The Marketing Arm, an Omnicom company, and president of mobile marketing technology firm SmartReply. He also served in leadership roles in consumer and credit marketing at Sears and at marketing technology firm Catalina Marketing. In addition, Holmen has co-authored three books focused on mobile marketing. Holmen earned a bachelor’s degree in management from the University of Redlands and a post-grad certificate in Strategy and Innovation from MIT. He has been awarded four patents for marketing and technology process and ranked four times as a president in Fortune’s “Fastest Growing Companies” annual report.