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Blog Posts by Drew Prante

As the global director of sales productivity at IBM Marketing Cloud, Drew is responsible for helping to guide sales and demand generation strategies, sales enablement programs, sales and marketing alignment, CRM, analytics and the overall direction of the sales organization.

During the past 10 years, Drew has successfully driven revenue and growth for recognizable technology companies including, PGi, and most recently, Silverpop.

Drew graduated from the Terry College of Business at the University of Georgia with a degree in Marketing, and has done graduate work at the J. Mack Robinson School of Business at Georgia State University. Drew also studied Economics at the University of Oxford in the United Kindgom.



  • What Digital Marketers Can Learn from Frank Lloyd Wright

    You may not realize it, but as a digital marketer part of your mission is to combine form with function in a way that enables customers to tell you about themselves within the context[...]

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  • Why Marketing Automation Is the Great Equalizer for SMB Marketers

    It’s hard to imagine the pre-Internet world, isn’t it? It’s akin to thinking about life without cars, television or cellular phones. People born prior to 1985 likely remember a time when[...]

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  • Will Your Digital Marketing Strategy Rock in 2014? 3 Questions to Ask

    There’s no question that today’s digital marketers are facing a host of complex challenges – emerging technologies and channels, increased global competition resulting from fewer barriers[...]

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  • For Today’s Digital Marketer, It’s All About Data

    If you’re like most modern consumers, you’re engaging with brands across a wide variety of channels and devices. As a marketer, ask yourself this question — are you able to provide your[...]

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  • Lead Scoring: The Common Cause That Unites Sales and Marketing

    Most people would agree that sales and marketing teams have common goals. Sales wants to acquire new logos, retain and upsell existing customers … and, ultimately, drive revenue. Marketing[...]

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  • How Lead Scoring Can Help Make Your Sales and Marketing Teams More Productive

    There’s a famous scene in the movie Glengarry Glen Ross that most salespeople know well. Alec Baldwin is speaking to a group of salespeople about the coveted “Glengarry” leads – the leads[...]

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