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Blog Posts by Dale Flores

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  • From Broadcast to Behavior, Part Two: 6 Steps to Providing an Individualized Web Experience That Sells

    In part one of this series, I shared how you can target contacts with emails based on their behaviors, from specific content interests to viewing habits. In this blog, I share how you can[...]

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  • From Broadcast to Behavior, Part One: 8 Steps to Deliver Truly Individualized Email Messaging

    Email marketing has reached a whole new level of sophistication and effectiveness. Today, instead of sending semi-targeted messages to buckets of recipients according to general demographics,[...]

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  • 4 Signs It's Time to Graduate from Your Entry-Level Email Marketing Provider

    It’s hard to believe, but I’ve been with Silverpop for 10 years. This is my first company blog post, and I’m happy to be here. While I’ve filled many sales roles at Silverpop over the years,[...]

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