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Blog Posts by Dave Faupel

As vice president of marketing communications for IBM Marketing Cloud, Faupel is responsible for all lead generation, opportunity creation, corporate communications, customer marketing, creative services and marketing operations. Faupel brings over 20 years of experience in marketing communications, product marketing, corporate communications, and results measurement to IBM and the IBM Marketing Cloud team.  

Prior to joining Silverpop, Faupel led marketing for the electronic health record (EHR) division for McKesson Provider Technologies.  Earlier in his career, Dave was VP of Communications at and began his career at marketing, public relations and investor relations firms. At Ogilvy, Dave was the lead on the WebMD account during their $10 billion merger with Healtheon. Faupel recently completed a four-year term on the board of TechBridge,a nonprofit organization that drives community impact by bringing affordable business & technology expertise to other nonprofits. He graduated from Hofstra University with a Bachelor of Arts in Communications.

  • 2016 Trend: Retargeting Reaches Unprecedented Levels of Cross-Channel Sophistication

    It’s a familiar experience for anyone who has ever shopped online: You view a product, exit the website, and then notice display ads for that product following you around the Internet. For[...]

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