As much as I love the holidays, this year has already given me plenty of reasons to celebrate — both personally and professionally. My wife and I celebrated the arrival of our second child, and thanks to the hardworking, innovative team at Silverpop, our company celebrated the launch of several exciting new products and features, as well as fantastic sales. Additionally, many of our clients have celebrated unprecedented marketing success of their own.
The one thing I’m not celebrating is Alabama's crippling loss on Thanksgiving weekend. But I must say that Auburn University's last-second victory proves something that driven marketers have long known: It's never too late to change the game. All great marketers strive for game-changing campaigns and content that wow the world, convert customers into loyal fans, and leave the competition saying, “Man, that was a beautiful play. I wish we’d done it first.” And it’s that spirit that inspired me to write this post, as well as my favorite post of the year, “5 Ways to Moneyball Your Marketing, According to Billy Beane.”
This year has been good to me professionally, but I’m not sad to see it go, because I know 2014 will bring even more exciting opportunities. So, I’d like to close out the year by revisiting some of my favorite blog posts from the past 12 months — the ones I think are most likely to help you find, engage and retain your own customers in the coming year.
To the list!
As a marketer, what does it take for you to get on base with new buyers? What about scoring home runs with repeat customers? Billy Beane, the baseball legend immortalized by Brad Pitt in the film Moneyball, says we get nowhere when we make emotional decisions based on gut feelings. This post looks at five of his personal tips for marketers.
Yes, in my world, it all comes back to sports. Digital marketing and football have a great deal in common. In order to win (clients or games), a solid plan, a great coach and reliable data are needed. Plus, it never hurts to be prepared for any possible scenario. Here are some football strategies that I believe translate into winning marketing campaigns.
The more hi-tech our world gets, the more we value a personal touch. Your digital customers don’t want group spam; they want to be treated like individuals. For that reason, the future of digital marketing demands we think about ROI as ROR — Return on Relationship. This piece looks at six ways marketing automation empowers you to learn more about individual customers and deliver exactly what they want.
What can marketers learn from Jeff Bezos, founder of Amazon.com, new owner of The Washington Post, and the 19th richest man in the world? A lot. Here are a few pages digital marketers can take from his playbook to give customers exactly what they want.
Today’s marketers are flooded with so many new and flashy tech options that they often buy into the wrong solutions or become so overwhelmed that they don’t buy into anything. How do you know which solutions will provide the ROI you need to outpace your competitors? Start by reading this post and examining your people, processes and technology.
A solid marketing automation program boosts revenues, increases leads, and streamlines sales and marketing processes. It’s such a powerful tool that experts predict the adoption of marketing automation technology will grow to 50 percent by 2015. But trying to sell such systems to your revenue-minded C-suite can be difficult. Here are four ways to welcome your execs to the automation driver’s seat.
Stay tuned for more market leadership posts from me in 2014, in which I’ll explore the many elements of listening, how certain time-tested principles always deliver, and how changing applications in technology demands new responses to customer needs. In the meantime, here’s wishing you a happy holiday season and a phenomenally successful new year!
1) White Paper: “7 Key Marketing Trends for 2014 — and Tactics for Thriving in the New Year”
2) Video: “Creating a Connected Customer Experience”
3) Blog: “Welcome to 2014, Marketers: Ideas for a Successful New Year”