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Blog Posts by Catrina Boisson

Catrina Boisson is a leader with 25-plus years marketing one of the most ephemeral, yet indelible products on the planet – experiences. A believer that the very best marketing is a blend of poetry and science and, that in this era of high tech and high touch, engagement – of customers, of employees, of partners – is critical to success. Expansive thinker with a voracious appetite for ideas and a talent for both distilling them into action and guiding them through implementation. Proven track record leading multi-channel strategic marketing and sales efforts for both B2B and B2C and for brands with as many as 200-plus individual products.

  • Creating a Cycle of Understanding, Engagement and Learning

    When management guru Clayton Christensen coined the term “disruptive innovation” in 1995, it was a relatively rare phenomenon. For executives today it has become a regular occurrence. Last[...]

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