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Blog Posts by Brad Mimbs

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  • Text Is More Important Than Ever: Finding the Right Balance for Optimum Email Deliverability

    So, your design team has been working all week on an awesome-looking graphical email with great eye candy that contains your calls to action. Everybody is happy with how it looks, you hit[...]

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  • 7 Tips for Designing Emails to Avoid Deliverability Issues

    Once you have your “From” domains properly authenticated with SPF and DKIM records, looking over how you design your email templates should be your next step for optimizing email deliverability.[...]

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  • How Do Spam Traps Work? Tips for Avoiding Your Worst Marketing Nightmare

    Do you ever wonder how an IP address gets added to a blacklist? Or why your mailings were delivered fine yesterday, but rejected by an ISP today? More than likely, these issues arose[...]

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  • Understanding Gmail Deliverability: 7 Tips for Getting in the Inbox

    We receive a lot of questions about mailings being delivered to the spam folder at Gmail or, even worse, Gmail blocking an IP. With hundreds of millions of Gmail users – conservative estimates[...]

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