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Blog Posts by bgramer

  • event showcases the real products marketers dream about

    With over 7,300 participants, 185 partners and three days of sessions and keynotes, the Dreamforce event is becoming one of the dominant shows in CRM and in all of on-demand. For Vtrenz,[...]

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  • Be a Shining Star or a Dinosaur, You Decide

    Very few business processes today can give companies, large to small, a better or faster ROI then a well managed, executed and measured marketing program.  This has not always been[...]

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  • Empathy: The Key to Relationship Marketing

    Communicating with prospects and customers was much easier in the past because the number of companies and media channels trying to get their attention was much smaller.  These days[...]

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  • The iPhone: Has It Changed the Game for Electronic Marketers?

    Scott Voigt, a colleague of mine at Silverpop in charge of product marketing, made a visit to our office this week and brought his iPhone with him. Ironically, Scott felt like everyone[...]

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  • Awesome Technology, but be Careful

    Silverpop has a cool company tradition where the entire company attends a newly released techie movie during work hours. We saw “The Bourne Ultimatum” and it was fantastic! As[...]

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  • Utilize Transaction Communications to Increase Customer Value

    Consumers are bombarded with nearly 4,000 advertising messages per day coming from sources such as billboards, radio, TV, email, direct mail, indoor advertising, outdoor advertising, banner[...]

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  • Extensive RFP Processes Don’t Make Sense for Most SaaS Purchases

    Many companies over the past few years have failed to develop a quicker, more agile decision making process for Software-as-a-Service (SaaS) products, and I believe they are actually hurting[...]

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  • Marketing - It's All About Measurement

    Since I became interested in direct and database marketing 15 years ago, I have been on a quest to continually improve the effectiveness of direct marketing methods. A common theme holds[...]

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  • Vtrenz, a Silverpop Company

    It's been two weeks since the announcement that Silverpop, a leading email service provider, acquired Vtrenz. We are very excited about the merger and know it will be a win-win for all parties[...]

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  • Lead Score and Activity Alerts: One in the same?

    The concept of marketing and sales alignment has been a hot topic of late.  You have probably received at least a handful of communications, webinar invites or even attended conferences[...]

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