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Blog Posts by Bruce Field

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  • 3 Steps for Guiding Early Engagement and Converting Prospects to Buyers

    The prospect-to-sale cycle is truly broad now, with potential customers not coming to the buying table until after they’ve done a lot of  their own research — sometimes as much as 90[...]

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  • 3 Reasons Small Businesses Fear Data, and Why You Shouldn’t

    Many small businesses are afraid of data. That’s understandable: It’s a lot to process — literally! But marketers are starting to see the value of this data. Two-thirds of marketers plan[...]

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  • 4-Step Guide: How Small Businesses Win with Big Data and Marketing Automation

    “Big data” now plays a critical role in business, and it’s here to stay. The more we get online, the more data we produce. In fact, experts believe that by 2020 the amount of data created,[...]

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