Silverpop - Baseball Opening Day 2013: Fandom in a Multichannel World
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Baseball Opening Day 2013: Fandom in a Multichannel World

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by: Adam Steinberg (@adams472)
05 April 2013

It’s been six weeks since catchers and pitchers reported to extended spring training (thanks to the World Baseball Classic). Thankfully, the countdown to baseball opening day 2013 is finally over! The season kicked off earlier this week, with our hometown Atlanta Braves winning their opener in style.

One of the best things about being a baseball fan today is how your experience at the ballpark has become truly interactive. You can sign up for email and text message notifications, download your favorite team’s mobile app, check in at the stadium, and follow teams on Facebook and Twitter.

Since baseball fans typically enjoy poring over statistics and debating who’s better than whom, we thought it would be fun to dive into the numbers and see how today’s teams and fans are using social media and other channels to connect with their favorite teams.

So, our team at Silverpop registered for clubs’ mailing lists, logged onto multiple social networks and monitored Foursquare check-in data. Then, we crunched the numbers and created this infographic so we could share the numbers with you. The results may not please Yankee haters, but we think baseball fans will enjoy it nonetheless. In the words of former MLB Commissioner Bart Giamatti, “There’s nothing bad that accrues from baseball.”

More Infographics:
1) “2012 College Football Opening Weekend Check-ins
2) “Comparing Barack Obama and Mitt Romney’s Emails
3) “How the Top Grammy® Nominees Communicate with Fans

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