Are You a Best Friend Brand?
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Are You a Best Friend Brand?

by: Dave Walters (@_DaveWalters)
15 July 2014

A brand’s relationship with its customers is constantly evolving. Today’s customer expects these relationships to be more personal and relevant than ever before, valuing an individual, concierge-type of interaction over a “one-size-fits-all” approach. 

Effectively incorporating more advanced digital marketing tactics into your overall marketing efforts is essential to building the strong bonds required to succeed in today’s cluttered marketplace. Silverpop, an IBM Company, researched how consumers are being marketed to online and how well the outreach is resonating, finding that most consumers have a handful of Best Friend Brands (from which emails are always welcomed and opened), and that targeted communications are key to achieving this. 

Specific highlights in the report include:

  • Current marketing expectations from consumers, in addition to how they prefer to receive correspondence from brands
  • Commentary from Silverpop product strategist Dave Walters on what the results mean for marketers
  • Tips and best practices for how marketers should react to the findings 

Learn more about what the results mean for your digital marketing efforts, and how you can adapt to ensure you’re giving your customers the awesome experience they deserve in the full report or in the full press release


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