Silverpop - An End-of-Summer Reading List for Marketing Professionals
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An End-of-Summer Reading List for Marketing Professionals

by: Laura Brown (@laurabrowny)
21 August 2014

Last year we launched the Silverpop Book Club, an idea driven by our recognition that marketers want to learn and keep up with the latest trends, but don’t have ample time to study and read new material. So, we decided to launch a series of short, author-led Webinars showcasing the key highlights of some of our favourite books. Since then, we’ve had the pleasure of showcasing a bunch of great reads – and hosting some fun related discussions! (If you’re interested in learning more, please visit our Book Club site and register for updates.)

With just enough time remaining this year to squeeze in a little more summer reading, I decided to share some of my favourite Silverpop Book Club tomes. My top three end-of-summer reads were chosen because they’re fun, easy-to-read and also perspective-changers:

Out of Office1) Out of Office: work where you like and achieve more by Chris Ward

This book is a game changer, packed with ideas to increase your productivity by working in different environments. When I first came across it I was sceptical; after all, not everyone can work outside of the office, and there are huge merits associated with creating an office-based culture. Then I remembered a day when my office building lost all Internet connectivity – disaster for someone whose job largely relies on SAAS based tools!

My colleague and I picked up our laptops and walked to the nearest coffee shop — a whole 150 yards away. We proceeded to order Americanos far too large for any normal human being and took advantage of the free Wi-Fi. Half a cup of coffee in, we couldn’t help wondering – why weren’t all our colleagues in the same café taking advantage of the Internet? Our conclusion was that sometimes you become constrained by routine, and that’s why this book is an antidote to the problem of habitual working.

Givenomics2) Givenomics: How giving creates sustainable success for companies' customers and communities by Richard Morris

One of my Silverpop colleagues is a successful marketer, an in-demand speaker and astute businessman. However it wasn’t until I added him on Facebook that I realised he’s also a huge environmental advocate and brings the same level of evangelism to both his promotion of marketing best practices and green-friendly habits.

What I realised from this experience is that I really respect anyone who can blend business with ethical ambition, and when I think of all my friends and respected colleagues who work in marketing, it’s something we all aspire to. So it’s without hesitation that I recommend the book Givenomics as a holiday read. Feel-good in the true sense of the word, this is the story of (Silverpop customer) The Giving Machine, and a recipe for building sustainable business success we could all learn from.

Jab, Jab, Jab, Right Hook3) Jab, Jab, Jab, Right Hook by Gary Vaynerchuk and QR Codes Kill Kittens by Scott Stratten (tie)

A summer read should always include some humour, and here’s where I simply cannot choose between these two titles. I’m no longer allowed to talk to my colleagues about Gary Vaynerchuk, such is my fandom after meeting him at the Silverpop-sponsored London launch of his latest publication, Jab, Jab, Jab, Right Hook. The book is a must read for anyone with even a passing interest in using social media to engage — it’s to-the-point, funny and an excellent resource.

QR Codes Kill KittensHowever, I also remain loyal to the legend that is Social Media Extraordinaire Scott Stratten. His book QR Codes Kill Kittens will not only have you laughing into your sun lounger, but will also equip you with some valuable social media lessons you won’t forget and will be sure to pass on to your team.

Join the Silverpop Book Club!

Our most recent event was the Recommend This! Webinar, during which authors Jason Thibeault and Kirby Wadsworth talked about their book on delivering online experiences that customers want to share. Check it out and let us know what you think using the Twitter tag “#spopbookclub” — and please share some of your favourite marketing-related reads too!

Related Resources:

1) Blog: “Use Silverpop Resources to Coach Your Team to Success

2) Ebook: “Ultimate Guide to Assessing Your Digital Marketing Program

3) Blog: “3 Books That Will Expand Marketers’ Minds


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