Arthur Middleton Hughes is senior strategist at Silverpop, advising customers on email marketing strategy and programs for acquiring more email subscribers. He’s also the founder and vice president of The Database Marketing Institute, Ltd. Arthur has been developing email marketing strategies and designing and maintaining marketing databases for Fortune 500 companies and others for the past 33 years. A graduate of Princeton University with a master’s degree in public affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to email and database marketing, he literally wrote the book, authoring Strategic Database Marketing 4th Ed. (McGraw Hill 2012).