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Blog Posts by Annalivia Ford

  • DMARC: What We’ve Learned It Means Regarding Email Deliverability

    A few years back I wrote a blog post regarding a then-new authentication standard called DMARC. The adoption of DMARC was causing a lot of questions and uncertainty at the time, such as: How[...]

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  • Breaking the Myth of ISPs, Email Throttling and the Holidays

    Recently I was asked a question that comes up repeatedly at this time of year: "Do the ISPs tighten the rules on marketers during the holidays?" In my opinion the answer is no, they don’t.  ISP[...]

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  • How to Lose Previously Loyal Customers: A Holiday Email Frequency Story

    I get a lot of email. In fact, I have about 9,000 unread emails in my inbox. It's a mixture of spam, notification emails, mailing lists, some personal emails from family and friends, and[...]

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