Your customers increasingly prefer to communicate through their mobile devices. Consider: Mobile now accounts for more than half of email opens, and consumers spend more than 15 hours per week on mobile research. Want more? Online retail visits from mobile devices generated more than 20 percent of online retail sales on Black Friday 2013, while mobile app use in 2013 posted 115 percent year-over-year growth.
Keep mobile optimization at the top of your list, then, when you evaluate where to allocate your marketing time, energy and resources. Make the case to your team with this infographic, and leverage Silverpop's unified marketing platform to seamlessly integrate mobile with your marketing automation, email and social campaigns.
Thanks to Brian Rants, director of marketing for DMX Engage and a member of Silverpop’s agency advisory board, for his assistance with this infographic. DMX Engage is a Silverpop agency partner and leading inbound marketing agency.
More Mobile Resources:
1) Blog: “Mobile Apps, Meet Marketing Automation”
2 White Paper: “Multiscreen Maturation: Email Design Strategies and Tips for Connecting Across Devices”
3) Video: “iBeacon and the Next Generation of Location-Based Marketing”
4) Blog: “USA Data’s Carolyn Nye on the Responsive Design Redesign Process”
5) White Paper: “7 Tips for Incorporating SMS into Your Marketing Efforts”