In 2013, marketing continued to evolve at breakneck speeds, and Silverpop produced a record number of white papers and tip sheets loaded with digital marketing strategies, tips and tactics aimed at helping marketers keep pace and drive engagement and revenue.
Here are our five most popular pieces, as determined by user ratings. We hope they provide you with new ideas, inspire your marketing efforts and prove as helpful to you as they have to other marketers!
With 90 percent of text messages read within three minutes, many marketers have started incorporating SMS into their messaging mix to better communicate with customers and prospects. But if all you’re doing — or thinking about doing at some point — is sending the same generic one-off text messages to all your mobile subscribers, you’re barely scratching the surface of what you can do with this dynamic communication channel. This tip sheet outlines seven advanced ways to use SMS to enhance your marketing efforts.
Advances in marketing automation technology have provided exciting new ways to engage contacts on a 1:1 level. But to take full advantage of marketing technology’s potential to deliver an enhanced customer experience and maximize ROI, you need three other pieces of the marketing puzzle: vision, skills and data. This white paper outlines 15 tips for how you can approach these three areas to build a rock-solid foundation that enables you to use marketing automation technology to deliver an amazing experience that helps nurture buyers, build loyalty and drive revenue.
Extending your digital marketing toolbox by integrating with related marketing technologies can help solve the two critical challenges facing every company today: the need to collect data, and the ability to act on it. From real-time cart recovery messages and personalized product recommendations to predictive analytics and more, this white paper digs into seven digital marketing strategies made better through an integrated marketing platform, explaining how they can enhance your marketing programs, offering tips for implementing them, and providing success stories from the field.
Today’s customers and prospects are interacting with you via the Web, emails, mobile apps, social media, SMS, check-ins and, of course, offline. So how can you capture and connect across multiple channels with relevant content in a timely fashion? In this white paper, we talk about the role of a unified master database and a powerful interaction engine in connecting on a multichannel level, and serve up five real-world ideas for cross-channel, individualized, real-time interactions that will boost prospect and customer engagement.
The advent of new communication channels has led to more marketing and advertising noise, forcing many people to tune businesses out because they can’t keep up. What’s the solution for those marketers who want to deliver an awesome customer experience to a larger portion of their database? Serving up individualized Web and email content for each person, rather than the same ol’ generic copy for every contact. Here are 20 ideas to get you started, complete with real-life success stories.
More Popular White Papers, Tip Sheets and Ebooks:
1) “Print Money Today: 7 Emails Marketers Should Automate to Drive Massive ROI”
2) “Revenue Attribution: How to Measure the Impact of Your Marketing Efforts”
3) “7 Key Marketing Trends for 2014 – and Tactics for Thriving in the New Year”