ATLANTA, Feb. 12, 2014 – SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, today announces the 2014 launch of Digital Marketing University. The series is a global, multi-city educational roadshow aimed at helping marketers of all types thrive in today’s ever changing, customer-driven landscape. Silverpop thought leaders and experts from several Silverpop technology and consulting partners will lead discussions to guide marketers along their pursuit to provide customers with a unified, multichannel experience.
The free, half-day events provide marketers with an in-depth look at all aspects of digital marketing, providing attendees with tips and tactics for providing their customers and prospects with true one-to-one relationships. Specific topics of discussion include:
- How marketers can leverage marketing automation technologies to deliver real-time, relevant and personalized content
- Real-life customer success stories from marketers leading their respective industries
- How to create a roadmap for success to drive increased revenue from marketing in 2014 and grow customer loyalty and engagement
Digital Marketing University kicks off March 11 in Salt Lake City, followed shortly by Seattle on March 13. The tour will run throughout 2014 in cities around the globe, and include the following sites:
- Los Angeles
- San Francisco
- Manchester, UK
- Northern Virginia
- Sao Paulo
- Ft. Lauderdale
- Mexico City
- New York City
“2014 will be the year of the customer – today’s buyer demands more personalized attention and expects content that is relevant to them,” said Dave Faupel, VP of Marketing Communications at Silverpop. “This can seem like a challenge for marketers, but fortunately with huge advancements in digital marketing technology, it’s one that can be tackled. With our Digital Marketing University series, we aim to help marketers not only navigate the hectic digital marketing landscape, but create strategies to succeed and drive increased ROI for their businesses. Today’s savvy customer expects, and deserves, this type of individual attention, and a combination of sophisticated digital marketing technologies and carefully planned strategies is key to providing this type of relationship.”
For more information about Digital Marketing University or to register for an event near you, please click here.
Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.