LONDON, 26 June 2014 – SilverpopTM, an IBM company and leading provider of digital marketing software that enables personalised customer experiences, has wrapped up its ninth annual EMEA customer conference. The event featured keynotes from Silverpop CEO Bill Nussey and entrepreneur Jo Malone, in addition to in-depth product overview and thought leadership sessions. The day was capped off with an awards ceremony recognising Silverpop customers and partners that are implementing unique, behavioural-driven campaigns that achieve superior results.
“I am always thrilled to see the fantastic marketing results our EMEA customers achieve with Silverpop products and services,” said Bill Nussey, CEO of Silverpop. “Marketers around the globe understand that to deliver awesome customer experiences, they must provide truly one-to-one interactions. Silverpop customers, especially the ones recognised this year at Amplify, are at the forefront of this marketing evolution. I am excited to see more marketers implementing behavioural marketing automation tactics, and enjoyed sharing with our EMEA customers how Silverpop plans to help them deliver even more amazing results in the coming year.”
The five EMEA customers honoured for their innovative marketing campaigns this year included:
Best Integration with a Silverpop Partner: Leadstream, on behalf of Xerox Germany, sought to add new partners and resellers to its German market. Since implementing bi-weekly newsletters, a more robust blog and social media posts and advertisements, Leadstream has increased both email and social subscribers, in addition to dozens of new, qualified reseller contact requests.
Best Email or Landing Page Creative: Coalition Rewards implemented a new loyalty program for its client BalticMiles and was challenged with finding a way for members to confirm or update their contact information. An email sent during the holiday season with links to a landing page containing animated reindeer and Google Street View images resulted in a 24 percent open rate, 50 percent click-through rate and 82 percent of openers updating their profiles.
Best Use of Automation: CoastAMS created a children’s Birthday Club program on behalf of Merlin Groups’ attraction websites. Using automated programs and relational tables, the program sends personalised emails, customised to each attraction, throughout the year based on each child’s birthday.
Best Email Program ROI: GBGroup built a data-led picture of each of Fitness First’s customer segments and deploys unique newsletters to each with the goals of encouraging members to attend the gym more frequently and renewing memberships. Using both automated programs and SMS, GBGroup can now record and analyse campaign results and netted a 42 percent click-through rate.
Best Multichannel Campaign: MRM Meteorite, marketing communications agency working with DLG, the UK’s largest insurer, deployed several multichannel campaigns that include email, direct mail and SMS for many of its brands. Synching email with direct mail for Churchill Home Insurance resulted in 83 percent uplift in sales conversion, while an SMS, direct mail and email campaign for Direct Line Motor Insurance resulted in a 76 percent improvement in cost per acquisition.
Silverpop also presented awards to key EMEA partners and an agency during the event. Those included:
Optimove, EMEA Partner of the Year, is a retention automation platform powered by predictive micro-segmentation technology. Marketers use Optimove to manage and automate their entire email marketing schedule. By automatically personalising, executing and evaluating a complete system of customer-data-driven campaigns, the software enables marketers to maximise revenues and customer lifetime value.
GBGroup, EMEA Agency of the Year, combines individual identity data with technology to provide its clients with the identity intelligence they need to make good business decisions based on trust.
The CRM Business, EMEA Microsoft Partner of the Year, is a Microsoft Gold-Certified partner and works exclusively with Microsoft’s CRM products. Working with customers across the UK, The CRM Business provides consultation and services for both online and on premise Microsoft Dynamics CRM solutions.
“Silverpop’s extensive, global partner network is essential in helping our clients achieve the highest level of digital marketing success,” said Will Schnabel, senior vice president of global business development at Silverpop. “The EMEA partners and agency we recognised this year strengthen the power of the Silverpop platform, whether it’s providing strategic consulting or deploying campaigns on behalf of clients. We are thrilled to honour Optimove, GBGroup and The CRM Business this year.”
Silverpop, an IBM company, is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviours to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.