ATLANTA, Oct. 17 2013— SilverpopTM today announced it will be a gold sponsor of salesforce.com’s Dreamforce 2013 conference (www.dreamforce.com). The conference will be held Nov. 18-21, 2013 at the Moscone Center in San Francisco. Silverpop will be located in booth N1900 in the Cloud Expo and will demonstrate its software’s unique ability to help marketers create and deliver amazing customer experiences.
To help increase customer engagement and loyalty, and ultimately drive more revenue, Silverpop puts the buyer front and center. It helps marketers capture demographic, preference and behavioral data about their customers and then drive very individualized campaigns in real time. This allows each interaction with every customer to be incredibly relevant—ensuring a highly personal and engaging experience across multiple channels and touchpoints. At Dreamforce, Silverpop will showcase its expertise and product functionality through product demos and the following educational sessions:
Delivering Awesome Customer Experiences with Behavioral Marketing Automation—with Loren McDonald, vice president of industry relations for Silverpop.
Monday, November 18th, 3-4 p.m. PST
Create Personal Website and App Experiences with Silverpop and Drupal—with Bryan Brown, vice president of product strategy at Silverpop and Tom Williamson, CEO of Drupal integration partner Jackson River.
Tuesday, November 19th, 4:30-4:45 p.m. PST
Additionally, Silverpop will host an invitation-only event for customers, partners and prospects on Mon. Nov. 18 at popular San Francisco nightclub Ruby Skye.
“We are excited to be part of Dreamforce this year given its focus on the importance of the customer experience, which Silverpop is deeply committed to as well,” said Bill Nussey, CEO of Silverpop. “Marketers need to stop thinking about customers as audiences and start thinking about them as individuals, marketing to them on their terms so that it feels personal and helpful. Customers expect so much more now and marketers are challenged to meet their needs while also achieving their own goals. Silverpop believes the key to finding this balance is to learn as much about every customer as possible—from basic demographic information to declared preferences and recent behaviors—and then use that data to inform every interaction. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. We look forward to showcasing our product and discussing our vision with thousands of marketers at Dreamforce.”
“Businesses around the world are turning to social and mobile cloud technologies to create deeper connections with their customers,” said Lynn Vojvodich, chief marketing officer, salesforce.com. “Dreamforce attendees will experience firsthand how working with salesforce.com and partners such as Silverpop can accelerate their transformation into customer companies.”
Dreamforce 2013 is the world’s largest vendor technology conference, and expects more than 120,000 people to register to attend this year's 11th annual conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,100 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.
Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.