LONDON, 2 July, 2013 – More than 300 SilverpopTM customers and partners, a record number, attended Amplify EMEA 2013, the company’s eighth annual customer conference held in London. The event featured keynotes from Silverpop CEO Bill Nussey and entrepreneur and television personality Hilary Devey as well as 15 breakout sessions, networking opportunities and customer and partner awards. Much of the interactive discussion at the event focused on Silverpop’s recent unveiling of Universal Behaviours, which gives marketers access to a live stream of real-time behaviours they can easily understand and instantly integrate into highly relevant individualised campaigns.
“The record-breaking number of attendees at this year’s conference indicates the increasing enthusiasm among our EMEA customers to take advantage of Silverpop’s broad range of behaviour-based capabilities to help them focus their marketing efforts on individuals, not audiences, “ said Bill Nussey. “Our EMEA customers are already contributing significant ROI to their organisations through their innovative marketing campaigns as evidenced by the nominations we received for our annual Pop Star Awards program. We were excited to present Universal Behaviours to them and show them that their ability to have true one on one conversations with every person they want to interact with is about to get even stronger.”
Silverpop EMEA customers honoured for their innovative marketing campaigns this year included the following:
Best Dressed: VisitScotland is recognised for best email creative in its Ski Scotland Snow Alert email program. The emails feature clickable maps showing regional snow reports and showcasing video content strategically placed at the top of the emails. The new templates increased email engagement, and significantly increased video views on the organisation’s YouTube channel.
Most Likely to Get Engaged: Pitney Bowes’ customer onboarding communication program for customers of its franking machines is recognised for best use of automation. The emails use 150 dynamic content rule sets to ensure relevance to each individual customer and display progress bars highlighting the customer’s current stage in the onboarding process. The program is currently live in 14 countries and nine languages and has resulted in a 55 per cent open rate.
Most Likely to Succeed: LexisNexis, recognised for most dramatic ROI, created a highly successful campaign for its Tolley Confirmations Services email which is dedicated to ordering advanced editions of tax and legal books.
Most Popular: BalticMiles established an advanced loyalty program leveraging Engage landing pages and is recognised for best multichannel campaign. The campaign involved connecting Silverpop with a custom built Web platform to create a simple end-user experience. Each program member received a newsletter with links to a personalised video. The campaign recorded a 44 per cent open rate and 15 per cent click-through rate.
Silverpop also presented two awards to key EMEA partners during the event. Those partners are:
Optimove, Silverpop’s 2013 EMEA Partner of the Year, is a retention automation platform powered by predictive micro-segmentation technology. Marketers use Optimove to manage and automate their entire email marketing schedule. By automatically personalising, executing and evaluating a complete system of customer-data-driven campaigns, the software enables marketers to maximise revenues and customer lifetime value.
GBGroup, Silverpop’s 2013 EMEA Agency of the Year, combines individual identity data with technology to provide its clients with the identity intelligence they need to make good business decisions based on trust.
“Our partners continue to play a key role in helping us deliver behavioural marketing automation to the EMEA market,” said Will Schnabel, senior vice president of global business development at Silverpop. “Optimove and GBGroup have gone above and beyond to ensure Silverpop customers are as successful as they can possibly be while helping them also operate incredibly efficiently and we were thrilled to recognise them.”
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviours and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at silverpop.com.