ATLANTA, July 17, 2012 - SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners for 2012. Inclusion in the AlwaysOn Global 250 means a company is a leader among its peers and offers game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. Silverpop was selected by the AlwaysOn editorial team and industry experts based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Silverpop and the AlwaysOn Global 250 companies will be honored at AlwaysOn's tenth annual Innovation Summit at the Computer History Museum on July 23.This two-day executive gathering highlights the significant economic, political, and commercial trends affecting the global technology industries. Innovation Summit's goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.
"This year's AlwaysOn Global 250 companies have been shaken up by the recent surge in on-demand and mobile innovation. This year's crop of robust, innovative applications has launched a complex world of interconnected, sophisticated data being used by a voracious consumer and business userbase. Coupled with a massive smartphone and tablet adoption, the opportunities for this year's winners are unlimited," says Tony Perkins, founder and editor of AlwaysOn. "The 2012 AO Global 250 winners are driving the technology market into new, uncharted territory, representing the highest-growth opportunities we've seen in the private company marketplace in the history of the Global Silicon Valley."
The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.
"We are honored to be included on the AlwaysOn 250 list as it recognizes our innovation and commitment to help make marketers lives easier while also helping them achieve their often ambitious goals," said Bill Nussey, CEO of Silverpop. "Both AlwaysOn and Silverpop understand that the digital world has become incredibly complex. We see it as our mission to help marketers tackle and even embrace this complexity, ensuring that their marketing campaigns are just as sophisticated as their customers are."
A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at:
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe. Visit us at silverpop.com.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.