Info-Tech’s Lead Management Automation Platforms Vendor Landscape Report | Silverpop
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Silverpop Outperforms all Other Vendors in Info-Tech Research Group’s Lead Management Automation Platforms Vendor Landscape Report

Silverpop Outperforms all Other Vendors in Info-Tech Research Group’s Lead Management Automation Platforms Vendor Landscape Report

Company Ranked as a Champion and Receives the Value and Trend Setter Awards

ATLANTA, June 12, 2012 - SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile, and social, today announces it has been named a Champion in Info-Tech Research Group's Lead Management Automation Platforms Vendor Landscape Report. The report recognized Silverpop as the industry leader in terms of advanced features and social media and location-based offerings. These attributes along with Silverpop's usability and competitive price point also led to the company receiving Info Tech's Value and Trend Setter awards.

The Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.

 "The powerful tools in a Lead Management Automation platform cannot be underestimated, as they will save IT an astounding amount of time, money and resourcing, while enabling the business to find the needles in the lead haystack," said Tim Hickernell, Research Director, Info-Tech Research Group.  "Silverpop exhibits an excellent grasp of social marketing strategies, with its Social Connect platform integrating with 23 social networks. Silverpop has strong mobile compatibility and Social Connect gives them the clear lead for social marketing and lead engagement. Silverpop maintained the highest Info-Tech Value ScoreTM of the vendor group. Vendors were indexed against Silverpop performance to provide a complete, relative view of their product offerings." 

Info-Tech Research Group awarded Silverpop strong marks across all categories, including CRM integration, scoring and nurturing, reporting and analytics and social.  Specifically, the report recognized Silverpop for the following attributes:

  • Proven longevity in the marketplace, complemented by its global reach
  • The largest technology partnership ecosystem Info-Tech has ever encountered
  • Strong mobile compatibility
  • The clear lead for social marketing and lead engagement

 "While the marketer's world has continued to change, with new channels being added to the mix all the time, the marketing budget and marketing staff has remained largely the same, or is at the least being carefully scrutinized," said Bryan Brown, director of product strategy for Silverpop. "Silverpop has long been committed to giving marketers the features they need to move the needle without overcomplicating their processes or coming at a price that is too high to sell to the C-suite.  We are very pleased to be recognized by Info-Tech as a leader in both new and emerging channels, as well as usability and affordability." 

About Info-Tech Research Group

With a paid membership of over 25,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a fourteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm. 

About Silverpop

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe.  Visit us at silverpop.com.

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