ATLANTA, Feb. 1, 2012-Silverpop, TM the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces the launch of enhanced professional services offerings. The Product Advisory Services will help customers take their marketing programs to the next level without placing additional strain on already stretched resources. In keeping with Silverpop's philosophy of empowering marketers to be in control of their own efforts, the services can be customized to meet each customer's individual needs.
Silverpop has a deep understanding of marketers' challenges and its new services offerings were designed to address them head on. Some of these issues include dealing with time constraints and staffing challenges, list quality concerns, automating processes, and providing more relevant content.
Delivered by a global team of product advisors, the new offerings include the following:
- Automation Services: Helps marketers reach more people, on a more personal level by getting more automated.
- Configuration Services: Optimizes Silverpop Engage features for best performance.
- Content Services: Advises on more effective content that directly leads to conversions.
- Database Services: Increases efficiency by optimizing management of stored data and data transfers.
- Integration Services: Expands possibilities to customize content while reducing workload.
- Managed Services: Provides assistance with daily management and execution of email and marketing automation programs.
- Reporting Services: Offers new insight by diving deep into data.
"Our services offerings are designed to grow with our customers, delivering exactly the right assistance they need, while also helping to guide them in the best direction based on their company's growth and aspirations," said Bill Nussey, president and CEO of Silverpop. "Our customers' success is Silverpop's top goal. In addition to our best-in-class technology, we are pleased to also offer them a catalog of highly complementary services that allow them to fully realize every aspect of their marketing visions."
Additional details about Silverpop's services offerings can be found at: http://pages.silverpop.com/servicesoverview.
Silverpop is the only marketing technology provider with expertise in email marketing and marketing automation. In today's customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique. Silverpop's products are designed for marketing departments across a variety of industries that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.