ATLANTA, Aug. 22, 2012- SilverpopTM , the only digital marketing provider that unifies marketing automation, email, mobile and social, today announced it will be a Platinum sponsor of salesforce.com's Dreamforce 2012 conference (www.dreamforce.com). The conference will be held September 18-21, 2012, at the Moscone Center in San Francisco. During the event, Silverpop will help marketers learn how to "Get More" from their marketing efforts by seamlessly incorporating digital behaviors into automated, revenue-generating campaigns. Silverpop will be in booth 713 in the Cloud Expo.
Silverpop will have representatives on hand to help marketers understand how Silverpop Engage can maximize their marketing efforts. While Silverpop customers represent various industries, nearly all of them have adopted features designed to automate their efforts. A recent Forrester Consulting study commissioned by Silverpop in February 2012 indicated that 83 percent of marketers surveyed feel that marketing automation will increase the efficiency of their marketing processes and nearly 60 percent plan to increase their number of automated campaigns over the next 12 months.
During Dreamforce Silverpop will demonstrate Engage's behavior-based, automation capabilities through short tutorials and product demos and will also deliver the following educational sessions:
- Leveraging Buyer Behavior in a Multichannel World-with Bryan Brown, director of product strategy for Silverpop and Lori Wizdo, Principal Analyst with Forrester Research, Inc.
- Location, Location, Location: Being Everywhere your Customers Are, Literally-with Loren McDonald, vice president of industry relations for Silverpop and Adam Steinberg, segment market director, social, for Silverpop
- 3 Things You Should Automate Today!-with Bryan Brown and Beau Beamon, Founder and CEO of Gravity Point
Additionally, Silverpop will also host an invitation-only event for customers, partners and prospects at popular San Francisco hot spot Mezzanine. The event, which will take place on Tuesday, September 18, will feature a private performance by Barenaked Ladies.
"As we prepare for Dreamforce 2012 we are reminded of how quickly the world of marketing can change in just a year," said Bill Nussey, CEO of Silverpop. "While marketers have understood, in theory, for some time now that considering buyer preferences is an important step in delivering relevant and effective campaigns, we have reached a point at which incorporating these preferences and buyer behaviors into constantly evolving campaigns is no longer a ‘nice to have.' It is a necessity. The good
news is that Silverpop Engage makes the vision of behavioral marketing automation a reality and we are excited to share these capabilities with the marketers at Dreamforce."
"Companies around the world are transforming into social enterprises by connecting to their customers and employees in entirely new ways" said Kraig Swensrud, chief marketing officer, salesforce.com. "Dreamforce attendees will be able to see firsthand how partners like Silverpop help them reach new levels of customer success through the power of cloud computing."
Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe. Visit us at silverpop.com.