ATLANTA, Aug. 3, 2011-Silverpop®the provider of a scalable, integrated e-mail marketing and marketing automation platform, today announced it will be a platinum sponsor of salesforce.com's Dreamforce 2011 conference (www.dreamforce.com). The conference will be held Aug. 30 - Sept. 2, 2011 at the Moscone Center in San Francisco. Silverpop gives marketers a clearer view into the results of their efforts-from lead acquisition to account close and beyond. Silverpop will be in booth 621 in the Dreamforce Expo.
In addition to the sponsorship, Silverpop will also host current clients and prospective customers at popular San Francisco hot spot Mezzanine. The invitation-only event, taking place on Tuesday, August 30, will feature alternative rock band Cake. Dreamforce attendees can also sign up with Silverpop to enter a chance to win Silverpop's Dreamforce Pop Star Experience, which includes a three-night vacation for two in the San Francisco area and a few extra surprises at Dreamforce itself.
"Silverpop Engage accelerates results by automating the ambitions of every marketing department," said Bill Nussey, CEO of Silverpop. "And when our tools are integrated with Salesforce, not only is the marketing department more empowered to take their programs to the next level, but they are also more closely aligned with their sales team. When these two groups work together effectively, the benefit to the bottom line is tremendous. We are excited to demonstrate at Dreamforce 2011 how Silverpop makes this happen. "
"A social revolution is under way, creating a massive shift in how businesses collaborate, communicate and share information," said Kraig Swensrud, chief marketing officer, salesforce.com. "Those who attend Dreamforce will be able to see firsthand how partners like Silverpop can help them become more collaborative and more responsive to their customers, the hallmarks of a social enterprise."
Dreamforce 2011 is the industry's leading cloud computing event, welcoming more than 25,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.
Silverpop offers innovative technologies that empower marketers to clearly, yet easily, demonstrate their impact on the bottom line. Silverpop's tools allow marketers to thoughtfully nurture prospects and deepen relationships with customers by engaging them in relevant dialogues based on their preferences, recent behaviors and readiness to buy. Often with one click, Silverpop customers can transform a generic lead management program into an automated behavioral marketing campaign, and reports indicate that the results of these behavior-based programs are often 300 percent to 600 percent greater than more traditional programs.
Straightforward CRM integrations are just one aspect of Silverpop's marketing automation platform. For marketers, Silverpop is powerful enough to implement sophisticated programs while being so intuitive it requires no IT support. For the sales team, Silverpop offers unique insight into the marketing process, such as through printable lead scoring models that allow a representative to get a visual picture of who is ready to buy and who is just starting their research.
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.