Girl Scouts of the USA Increases Conversion Rates Through Send Time Optimization | Silverpop
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Girl Scouts of the USA Increases Conversion Rates by 12 Percent

Girl Scouts of the USA Increases Conversion Rates by 12 Percent

Organization Among many Silverpop Customers Benefitting from Sending Emails at the Right Time

ATLANTA, August 18, 2011 - When is the best time to send email? It is a question marketers are constantly contemplating. SilverpopTM, the only provider of a scalable, integrated email marketing and marketing automation platform provides an answer with its Send Time Optimization feature by sending email messages at the time each recipient is most likely to be checking his or her inbox. By using this feature The Girl Scouts of the USA experienced a 10 percent increase in average email open rates, a 12 percent increase in email conversion rates, an increase in overall revenue from the Girl Scouts website and significant reduction in the resources required to deploy emails.

"Previously, our weekly promotional emails would cause our site to crash because so many of our subscribers would visit our website to purchase merchandise," said Tom Hassett, Assistant Director, Marketing for Girl Scout Merchandise. "Send Time Optimization eliminated this issue by automatically sending emails to our recipients based upon when they are most likely to be in their inbox.  It has been a huge financial benefit."

Send Time Optimization analyzes recipient behavior on a rolling basis to predict the ideal email delivery time for each address on the mailing list. The system then individually delivers messages to recipients at the precise day and time they're most likely to be in their inboxes. Silverpop customers simply check a box to activate the feature.  Many of them have seen conversion rates and revenue increase by at least 10 percent and in some cases the increase has been as high as 75 percent.

Scheduling delivery at the optimized time can also solve international mailing challenges. With a single send, messages are delivered at the optimal time, worldwide, eliminating the need to schedule multiple sends across time zones.

"Today, the fight for mindshare is fiercer than ever, and with consumers demanding relevance-and some ISPs prioritizing or filtering emails based on it-delivering the right message at the right time has never been more important. Enter Send Time Optimization," said Loren McDonald, vice president of industry relations for Silverpop.  "It's is an easy way to move marketing sophistication up a notch and help nail the timing aspect of the ‘right message, right time' equation.

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop EngageTM platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at

About Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls living overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit


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